We promote UK tourism and we champion our local areas, which are not generally situated in the tourism hot spots of the UK but in more undiscovered areas.
We believe in slow tourism, which is about making real and meaningful connections with people, places, culture, food, heritage, and the environment. Slow tourism means supporting and giving value to the surrounding environment and it is for people seeking relaxation, contact with nature and time out from the rush of day-to-day life.
Bringing value to our local areas
- Tourism provides £126.9bn to the British economy and supports over 3m jobs
- We bring some of that value to less-visited regions and our guests spend £16m per year with local businesses
- We recommend local foods, drinks and crafts our guests and our year-round occupancy makes a stable contribution to the local economy
- We promote our localities on our social media pages and in our marketing
- We forge partnerships with local service providers, engage with local projects and charities and work to contribute positively to life in the area
With UK tourism on the increase we offer an eco-friendly, natural holiday experience to guests who share our enthusiasm for a slower, more immersive approach to tourism. That is why 96.7% of our guests say they would choose Forest Holidays again. Our awards for tourism, sustainability and rural enterprise are evidence that we live our values at every level of our organisation.
Having Forest Holidays on the estate not only broadens the experiences that people can have but helps to pay for some of those things too.
– Simon Hodgson, Chief Executive, Forest Enterprise England (Forestry Commission)