Forest Holidays purpose, mission and vision

Our approach is governed by our purpose, our mission and our vision. Every aspect of what we do is driven by a desire to be a responsive and responsible company.

Our purpose

To create positive experiences in Britain’s amazing forests; connecting people, nature and local communities.

For all of us, this purpose is what gets us out of bed in the morning, it’s what we keep close to our hearts during a working day and it is behind all our actions. It sums up why we do what we do.

Our mission

To keep the forest and local character at the heart of what we do, providing an unpackaged tourism experience focused on wellbeing.

A Forest Holiday is whatever you want it to be, but at the heart of it, as our name suggests, is the forest. As a guest, you may simply delight in being in a natural environment where the wildlife is on your doorstep and the sights, sounds and smells of the natural world are all around you. You may like to explore the local area, enjoy the region’s food and drink, and go to nearby events and attractions. Whatever you choose to do, the experience we endeavour to create is one of relaxed freedom which leaves you feeling refresh and revitalised.

Our vision

Unleashing Britain’s holiday dreams today and for the future; the most loved by guests, welcomed by neighbours and commended for our natural ethos.

Our vision is our ambition. It is what informs our decisions and it helps us to channel our energies in the right direction. It means delighting our customers, being an asset to our localities and always, always respecting and caring for the natural environment.